Fatima Gul Portfolio
Fatima Gul
Business Analytics & Tech Marketer
Fatima Gul is an Information Technology Management student with extensive hands-on experience in data analysis, predictive modeling, business intelligence, marketing, and digital marketing. With both local and international exposure across diverse industries, she has built a strong portfolio of projects that showcase her ability to transform complex data into actionable insights.
She specializes in leveraging analytics to drive strategic decisions, optimize performance, and deliver impactful digital solutions. Passionate about data-driven innovation.
Education : BS IT&S (Business Analytics) | KSBL - Karachi School of Business & Leadership (2022 – 2026)
Experience & Exposure
BMLH - Brand Executive
At BMLH, I work as a Brand Executive where I managed and executed digital marketing campaigns on LinkedIn and Instagram. I conducted market research and competitor analysis to optimize the brand’s positioning and coordinated cross-functional teams to ensure smooth campaign execution. Through these efforts, I was able to achieve 35% growth in social media engagement, strengthening the brand’s online presence. This role helped me sharpen my skills in digital marketing, social media strategy, and team collaboration, while giving me valuable hands-on experience in driving measurable results for a dynamic brand.
Skills: • Digital Marketing Strategy • Social Media Campaigns • Market Research & Analysis
Pamukkale University, Denizli, Turkey
During my exchange program at Pamukkale University, Turkey, I taught English to local children and supported university students in improving their language skills. I also contributed to sustainability and SDG-related projects, gaining exposure to international teamwork and community development. This experience strengthened my communication, cross-cultural collaboration, and project coordination skills.
Skills: • Public Speaking • Teamwork & Collaborations • Cross-Cultural Communication
Unilever - Summer Trainee
At Unilever, I supported the Marketing Analytics team in evaluating campaign performance across multiple product categories. By working with real-time data, I identified key trends, optimized marketing strategies, and measured the impact of ongoing initiatives. This role sharpened my skills in data analysis, marketing insights, and problem-solving, while giving me practical exposure to analytics workflows within a leading FMCG environment..
Skills: • Marketing Analytics • Data Analysis & Visualization • Campaign Performance Evaluation • Business Insights & Reporting
Fauji Fertilizer Bin Qasim Ltd
HR Data Analytics Intern
At Fauji Fertilizer Bin Qasim Ltd, I analyzed over 500 employee records using Excel and advanced data cleaning techniques. I developed structured reports that supported HR decision-making and provided actionable insights. This role gave me practical exposure to handling large datasets in a corporate environment and enhanced my skills in data analysis, reporting, Excel, and problem-solving
Skills: • Data Analysis & Cleaning • HR Reporting & Metrics • Excel & PivotTables • Problem Solving & Attention to Detail
Martin Dow Ltd
Corporate Communication Intern
At Martin Dow Ltd, I contributed to the Corporate Communication team by drafting communication strategies, preparing internal and external content, and supporting crisis communication planning. My role involved aligning messaging with organizational goals, ensuring clarity across multiple channels, and strengthening the company’s communication framework.
Skills: • Corporate Communication Strategy • Internal & External Content Development • Crisis Communication Planning
Awesome Technology, Dallas, TX
Information Technology Project Coordinator
As an Information Technology Project Coordinator at Awesome Technology, Dallas, I led two banking technology projects for HBFC and Faysal Bank. I built automated dashboards using SQL, Excel, and Power BI to analyze large datasets and reduced reporting time by 30% through process automation. This role strengthened my project management, data analysis, dashboard creation, and cross-functional collaboration skills.
Skills: • Project Management • Data Analysis & Visualization • SQL, Excel & Power BI
TPL Trakker
Data Analytics Intern
As a Data Analytics Intern at TPL Trakker, Karachi, I analyzed and visualized large datasets exceeding 10,000 entries using advanced Excel functions such as VLOOKUP and PivotTables. I identified data patterns, cleaned and structured information, and gained practical experience in turning raw data into actionable insights. This role helped me strengthen my data analysis, data visualization, Excel, and problem-solving skills.
Skills: • Data Analysis & Cleaning • Data Visualization • Advanced Excel (VLOOKUP, PivotTables)
